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Part 1: Roles
Part 2: Products
Part 3: Plan
Part 3 also has the donation opportunity, along with a link for buying the much-requested coffee cup that says "not for dipping brushes."
If you are a creative business person, this series is well worth a look, as it explains both creativity and business -- and how to combine the two -- much better than other resources typically do. This series is most highly recommended for anyone interested in crowdfunding projects.