Raffle Ideas
Apr. 3rd, 2008 09:05 pmThis got me thinking about audience overlap.
Now, one criticism of cyberfunded creativity is that it can turn into a closed-loop system, and those don't work. It's not helpful for a circle of friends to pass the same $5 or so around and around. When audience members overlap several projects, their available spending money can get split. But when each creator has a sizable audience, not all of those people will overlap with other audiences. The ones who do overlap, help spread the word. In this case, a raffle draws together many creative people (and potentially all their audiences) for a single cause. That's an asset. Even after the raffle ends, some audience members may continue to follow a new project they discovered. I think this has potential.
What do you think?