A pro's musings on crowdfunding

[hatman]

mizkit, a professional author I like who has run a couple of successful crowdfunding campaigns, has another running right now. Her LJ post today about the author's side of things seemed like it might be of interest to the group. How hard do you push? How do you get the word out to those who might be interested without driving others away? Questions without clear answers.

(The current project, The Redeemer Chronicles, is for a novel described as a cross between Rosie the Riveter and Buffy the Vampire Slayer. It's an ensemble cast urban fantasy centered on a WWII-era pinup girl. With some socio-economic subtext thrown in.)