This is an excellent perspective for people who have just started a project or are planning to start one.
>>All of this was pretty organic in my case, but it's exactly the right thing to do deliberately when you decide you might like to start a crowdfunded project; any crowdfunded project, not just a one card draw; watch, learn, and synthesize all the data you gather into something that will work for you.<<
Yea, verily. It's exciting to watch a project inspire other projects with a similar model. There are just soooo many options -- the more you explore, the better. I think belonging to a network of crowdfunders, whether formal or informal, helps to gel people's creative drive. The support is likely to be there when you need it.
>>one of the things I've learned is that one must INVOLVE the audience in a crowdfunded project; this brings a sense of ownership that is more likely to lead to investment down the road. <<
Yes, several people have mentioned this, patrons as well as creators. The more involved people are, the more excited they get. Some folks are into crowdfunding because it lets them participate in the creative process without having to do it all themselves.
>>You might have to keep talking into a void for a while. You might invest far more than you get back for a LONG time.<<
This is true for any online activity, really. Expect to run it for a year before seeing serious traffic or any return. (Even in the brick-and-mortar world, a new business usually loses money for the first year.) So, if you merely manage to keep a project alive for a year, you're ahead of almost everyone else, because most will fold long before then. Staying power is really important.
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Thank you!
Date: 2011-07-21 04:40 pm (UTC)>>All of this was pretty organic in my case, but it's exactly the right thing to do deliberately when you decide you might like to start a crowdfunded project; any crowdfunded project, not just a one card draw; watch, learn, and synthesize all the data you gather into something that will work for you.<<
Yea, verily. It's exciting to watch a project inspire other projects with a similar model. There are just soooo many options -- the more you explore, the better. I think belonging to a network of crowdfunders, whether formal or informal, helps to gel people's creative drive. The support is likely to be there when you need it.
>>one of the things I've learned is that one must INVOLVE the audience in a crowdfunded project; this brings a sense of ownership that is more likely to lead to investment down the road. <<
Yes, several people have mentioned this, patrons as well as creators. The more involved people are, the more excited they get. Some folks are into crowdfunding because it lets them participate in the creative process without having to do it all themselves.
>>You might have to keep talking into a void for a while. You might invest far more than you get back for a LONG time.<<
This is true for any online activity, really. Expect to run it for a year before seeing serious traffic or any return. (Even in the brick-and-mortar world, a new business usually loses money for the first year.) So, if you merely manage to keep a project alive for a year, you're ahead of almost everyone else, because most will fold long before then. Staying power is really important.