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Crowdfunding Glossary A-C
May. 8th, 2012 01:35 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
ysabetwordsmithad swap -- an exchange in which two or more projects promote each other using banners or other images/text. It's usually a free exchange of ad space, rather than just paying for the advertising. This makes it more accessible to people who have a venue but may not have a lot of cash. Plus it's pretty much self-targeting because audiences into crowdfunding often enjoy multiple projects.
alternative publishing -- methods of releasing a product, such as literature or music, outside the conventional publication industry. This includes crowdfunding and self-publishing.
audience interaction -- the process of exchanging ideas between creators and consumers. Audience interaction is a major aspect of the crowdfunding business model, which distinguishes it from conventional models that tend to separate creators from consumers. The audience consists of all the people interested in a project, whether they just lurk or support it with inspiration, prompts, money, etc. But it's the lively, active part of the audience that really counts in crowdfunding, the people who respond to polls, leave feedback, influence the plot of a story, pick which sketches get posted, etc. Creators who like to talk with their supporters, and folks who like to hang out with creative people, are drawn to crowdfunding because it facilitates this connection.
barker -- someone who promotes a project frequently across various online venues. They may write about it on their blog, post links via Twitter or Facebook, and otherwise attract more traffic. Some projects have perks for linkbacks or other promotional activities. A barker may or may not also be a patron; promotion is an excellent way to support a project for people who don't have much money.
buy it now -- a feature originally offered by some online auctions, this has adapted in crowdfunding as a purchase option. It may indicate the full price for something that could otherwise be microfunded, or temporary access to something that will be removed from sale if not sold within a limited time.
call for prompts -- asking the audience to provide ideas for writing, sketching, or other creative activities. There may or may not be a theme. Some portion of the material produced is often posted for free, and prompters may get a private look at the results from their own prompt. This activity may be done live, as in a fishbowl; but it can be used to store ideas for long-term use instead. Also known as a prompt call.
creator -- a person who runs a crowdfunded project; can be an artist, poet, author, diviner, musician, etc.
crowdfunding -- a business model in which ordinary people pool small amounts of their own money to accomplish something similar to what a big business or bank can do. It allows a creator or entrepreneur to appeal directly to an audience, thus avoiding the bottleneck of conventional finance or publication methods.
cyberfunded creativity -- a business model in which creators connect directly with an audience online. It features a higher level of interaction than the conventional publication process and removes the bottleneck of publishers, music companies, art galleries, etc. Creators can produce and sell anything they can find a market for; and audiences can inspire and sponsor works to their own taste. Cyberfunded creativity is a subtype of crowdfunding focused on creative material in online venues.
[To be continued ...]
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