Instead of going through the confusion, humble pleas to established authors for contacts, search for agents, the Dreaded Slush Pile, multiple rejections, etc., that we believe traditional publishing involves (I am not saying trad publishing necessarily DOES involve these things, just that we've all been indoctrinated into believing it does), the self-published person just... puts his or her work out there and asks for money for it.
Mind you, it's not so easy for the self-published person as that, either. But that's the story, and that's cheating.
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It's "cheating."
Instead of going through the confusion, humble pleas to established authors for contacts, search for agents, the Dreaded Slush Pile, multiple rejections, etc., that we believe traditional publishing involves (I am not saying trad publishing necessarily DOES involve these things, just that we've all been indoctrinated into believing it does), the self-published person just... puts his or her work out there and asks for money for it.
Mind you, it's not so easy for the self-published person as that, either. But that's the story, and that's cheating.